Burn injury continues to be a burden on Australia's overall health care system. According to the Burns Registry of Australia and New Zealand (BRANZ) Annual Report 2015/16, 94% of all burn injuries sustained during this period were preventable. Scald and flame burns continued to be the most common cause of burn injury with 75% of all burn injuries occurring at home.
In 2016/17 the Burns Trust was once again committed to reducing the incidence and impact of burn injury through a burns prevention strategy focused around community awareness and education.
National Community Awareness Campaigns
During the month of June (1-30), our second National Burns Awareness Month was held to raise awareness amongst the Australian community about the correct first aid treatment for minor burns. In conjunction with Burnaid, we developed a 30 second TVC which reached in excess of 1.5 million people nationally. We also ran a coordinated social media campaign, secured additional reach through electronic billboards and leveraged additional print and radio media to raise awareness about burn injury and first aid across the country.
The Pregnancy Babies and Children's (PBC) Expos with the support of Mundipharma Pharmaceuticals continued to be an ideal platform for educating parents and carers of young children and at the same time raise awareness about burn injury prevention and first aid. At the Adelaide PBC Expo we also collaborated with Kidsafe SA to distribute information about button battery safety. We also reached high risk demographics through the Strong Aboriginal Children's Health Expo, RAA Street Smart community event and other community events and activities.
BurnSafe Education Programs (SA)
With the official launch of BurnSafe Junior in June 2016, the 2016/17 financial year saw an increased number of children educated about burn prevention and first aid in South Australia. The interactive and innovative BurnSafe Junior Program, designed to tackle the high incidence of burn injury in children under the age of five, was delivered to 105 Early Learning Centres, educating more than 3,500 children.
Our commitment to educate 10,000 primary school aged children annually, through the BurnSafe Schools Program was also realised with over 10,340 primary school aged students educated. This burns prevention and first aid education program encourages primary school aged students to be more aware of the incidence and impact of burn injury, its major causes and how they can reduce the risk of suffering a burn injury. In 2016/17 the program was fully booked throughout the school calendar year in SA.
The BurnSafe Education Programs are proudly supported by the Government of South Australia and AGL Energy. The ongoing delivery of the BurnSafe Junior Program was made possible thanks to Clarke Energy Australia.