Julian Burtons Burstrust

Annual Report 2012/13 . National Prevention

Aim

To reduce the incidence and impact of burn injury through raising awareness of burn injury, providing alternative strategies to minimise the risk and increasing knowledge of burns first aid. To date, we have coordinated two media campaigns designed to reach a wide audience through television and cinema.

The latest national prevention campaign highlights the dangerous nature of mixing accelerants with fire. This has been developed in collaboration with the National Burns Prevention committee and screened on Channel Nine/WIN TV across the country. Its hard hitting message, aimed at men aged 18 to 45 are the most difficult demographic to reach. Posters compliment the media campaign.

To view the 30 second 'Never Mix' Accelerants and Fire Ad click here

Program Partners

BHP Billiton, South Australian Government, Clipsal by Schneider Electric, Australian & New Zealand Burn Association.